Case Study: Leading Wine & Spirits Retailer achieves 1.09% site visit rate and 1.37% conversion rate with MNTN Performance TV

Leading Wine & Spirits Retailer Toasts to a 1.09% Visit Rate With Mntn Performance TV

Leading Wine & Spirits Retailer sought to raise awareness of its pick-up and delivery options during the busy holiday season and to drive new customer acquisition. To meet this objective, the retailer partnered with MNTN and deployed MNTN Performance TV to reach the right audiences and boost conversions.

MNTN ran a Living Room Quality Performance TV campaign streamed across premium networks (including HGTV and Comedy Central), leveraged Oracle Data Cloud integration for precision targeting, and used automated optimization plus a follow-up retargeting strategy to create a full-funnel approach. The MNTN campaign delivered a 1.09% site visit rate, 96.51% completion rate and a 1.37% conversion rate, driving a healthy ROAS and an increase in topline revenue.