Case Study: Leading B2B Email & SMS Marketing Platform achieves 11.6% conversion rate with MNTN Performance TV

Leading B2B Email & SMS Marketing Platform Drives 11.6% Conversion Rate With MNTN Performance TV

Leading B2B Email & SMS Marketing Platform was looking to increase qualified site traffic and convert those visitors into demo requests. They partnered with MNTN and deployed MNTN Performance TV to test connected-TV prospecting and retargeting as a way to reach targeted B2B audiences.

MNTN implemented full-funnel Performance TV prospecting (using Oracle Data Cloud segments and Audience Extension creatives) and retargeting via its audience builder plus automated media buying. The campaigns lifted visit rate to 4.45% and conversion rate to 11.6%, cut cost per lead by 98% month‑over‑month (with further reductions thereafter) and reduced cost per visit by 56%, demonstrating strong traffic, conversion, and efficiency gains.