Case Study: Large Retailer achieves 13.9X ROAS and boosts online & in-store visits with MNTN Performance TV

Large Retailer Geo-Targets Valuable In-Market Audiences Across the US with MNTN Performance TV

Large Retailer, a leading maker of performance products for outdoor and work environments, needed to boost sales of seasonal items during a critical period while working with a limited branding budget. They engaged MNTN and used MNTN Performance TV to find a new ad channel that could drive measurable online and in-store revenue for specific brick-and-mortar locations.

MNTN Performance TV geo-targeted in-market audiences across specific DMAs with store-specific creative, leveraged Oracle Data Cloud for precision targeting, ran a national online-focused flight, and auto-optimized placements while tracking outcomes with Verified Visits. The campaign delivered strong, measurable impact for MNTN’s customer — including roughly 13.9X ROAS (over 13X on the online campaign), $0.49 cost per visit, a 4%+ visit rate online, ~3X ROAS in multiple mid-market cities, and 2%+ visit rates in targeted locales — turning branding spend into attributable revenue.