Case Study: Leading Travel Site achieves 3X Higher ROAS vs. Retargeting with MNTN Performance TV

Industry-Leading Travel Site Books 3X Higher ROAS vs. Retargeting with MNTN Performance TV

Leading Travel Site needed to efficiently reach key demographics with highly targeted TV creative to drive site traffic and conversions, so they partnered with MNTN and deployed MNTN Performance TV.

MNTN targeted users who had purchased flights or hotels with a Visa card the previous year, layered geolocation, networks and device signals, excluded past 12‑month visitors, and served ads across premium CTV apps plus Performance TV’s Audience Extension for follow-up display. The campaign delivered 3X higher ROAS vs. display-only retargeting, a $0.51 CPA, reached 420,598 viewers, drove 51,780 unique site visits and nearly 1M page views, with a 5.28% site visit rate and a 97.51% completion rate.