Case Study: Leading Family Restaurant Chain achieves huge uptick in online orders with MNTN Performance TV

Family Restaurant Chain Notches Huge Uptick in Online Orders With Mntn Performance TV

Leading Family Restaurant Chain, a brick-and-mortar brand famous for Chicago‑style hot dogs, needed to boost online orders and expand brand awareness beyond Chicago in a highly competitive restaurant market. To drive measurable website visits, online orders, and in‑store traffic, they partnered with MNTN and used MNTN’s Performance TV solution.

MNTN deployed Performance TV with Oracle Data Cloud integration to precisely target audiences—families, frequent restaurant spenders, and competitors’ customers—on Connected TV. The campaign delivered 6,992 site visits, a 0.78% site visit rate and a $3.58 cost per visit, producing a meaningful lift in online orders, increased foot traffic to brick‑and‑mortar locations, and broader brand reach.