Case Study: EyeBuyDirect achieves 14% YoY site traffic growth with MNTN Performance TV

EyeBuyDirect Sees Site Traffic Jump 14% Following Ctv-first Omnichannel Campaign Leveraging Mntn Performance Tv and Magnite

EyeBuyDirect, the online retailer of affordable and fashionable eyewear, needed to drive new, qualified site traffic and convert those visitors into sales to boost site traffic and revenue. To meet this lower-funnel objective, EyeBuyDirect partnered with MNTN and deployed MNTN Performance TV as the core of a CTV-first omnichannel strategy.

MNTN ran targeted Performance TV spots—using Oracle Data Cloud segments (e.g., females 18–34, fashion/eyewear interest and competitive conquesting) and premium CTV inventory through Magnite PMPs—and followed with MNTN-powered display retargeting for visitors (e.g., 2+ and 12+ page audiences). The campaign lifted site visits by 14% year-over-year, achieved a $5.82 cost per visit, and delivered stronger year-over-year ROAS even as audience scale and spend increased.

EyeBuyDirect

Miguel Ramos

Marketing Director