Case Study: Leading eCommerce Gift Card Retailer achieves 7X ROAS with MNTN Performance TV

Ecommerce Gift Card Retailer Drives 7X ROAS with MNTN Performance TV

Leading Ecommerce Brand engaged MNTN to run an awareness campaign for a Q4 product launch with the objective of driving site traffic and conversions. They used MNTN Performance TV to ensure ads reached consumers on CTV/OTT where they were watching.

MNTN deployed contextual and 3rd‑party audience targeting, geo/device optimizations, excluded prior 12‑month visitors, and served ads across its premium CTV/OTT network, then used Performance TV’s Audience Extension to follow viewers with display ads. The campaign generated a 7X ROAS, $60.23 CPA, reached 3,508,354 viewers, drove 200,453 unique site visits and ~700,000 page views, with a 98.29% video completion rate and a 1.08% site visit rate.