Case Study: Jelson Homes achieves higher Facebook ad performance with MMS Marketing

Jelson Homes boosts Facebook CTR by 450% with MMS

Jelson Homes, a home builder, worked with vendor MMS to improve their Facebook advertising performance. Their challenge was to drive more effective traffic to their website for existing developments using the platform.

MMS implemented a solution using Facebook's traffic objective and replaced static ads with a short, 12-second video creative. This approach significantly raised the campaign's relevancy score. The results were substantial: MMS achieved an average 450% increase in click-through rate, a 74% increase in clicks, and a 43% reduction in cost per click across all ad sets. Most impressively, the strategy doubled the number of website registrations coming directly from Facebook.

Jelson Homes