Case Study: Crest Nicholson boosts conversions and user experience with MMS website design

A MMS Case Study

Preview of the Crest Nicholson Case Study

Crest Nicholson streamlines homebuyer journeys with MMS and live CRM data integration

Crest Nicholson, a UK homebuilder, approached vendor MMS with the challenge of overhauling their outdated website. Their goals included achieving simplified navigation, a streamlined user journey, and an increased conversion rate, all with a mobile-first and SEO-focused approach.

MMS designed and built a new mobile-first website with a custom CMS and a user-friendly appointment booking system. They performed a complete SEO audit and fully integrated the site with a custom-built CRM for seamless lead management. The result was a greatly enhanced user experience and a more efficient platform for managing customer content and inquiries.


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