Case Study: Cameron Homes boosts Google Ads clicks and conversions with MMS Marketing

Cameron Homes boosts CTR 57.65% with MMS

The customer, Cameron Homes, was struggling with a poorly performing Google Ads account that utilized a generalized approach and overly detailed keywords, resulting in minimal tangible results. The vendor, MMS, was engaged to address this challenge with their digital marketing and Google Ads services.

MMS completely restructured the account from the ground up, tailoring it with property-specific keywords, refined targeting, and compelling ad copy. They also created bespoke landing pages for new ad groups. This solution led to a massive uplift in performance, increasing the account's average impression share from 80.90% to 93.23% and the click-through rate by 57.65%. In the first quarter alone, total clicks increased by 34.04% compared to the entire previous year, and conversions more than doubled.

Cameron Homes