Case Study: Bargate Homes boosts email engagement with MMS Marketing

Bargate Homes achieves 43.7% open rate with MMS

MMS Marketing provided its email marketing strategy services to Bargate Homes, a leading regional housebuilder. The customer faced the challenge of needing to increase engagement and ensure its email communications effectively drove audience visits to its sales events and suites amidst a crowded digital landscape.

The solution involved a disciplined process of split testing a key variable in every campaign, such as subject lines or send times, to build data-driven insights. MMS consistently applied these learnings to optimize performance. This approach yielded an average unique open rate of 43.7% and a unique click-through rate of 38.6%, both figures dramatically exceeding industry averages and successfully driving more website and event traffic for Bargate Homes.

Bargate Homes