Case Study: Baker Estates achieves higher lead generation and lower CPC with MMS social media marketing

Baker Estates boosts Facebook leads with MMS, hitting a 5.73% CTR

Baker Estates, a property developer, needed to generate leads and drive website traffic through social media advertising. They partnered with vendor MMS to utilize Facebook's advertising platform to reach their target audience effectively.

MMS implemented a dual-strategy solution using Facebook's lead generation and traffic ad objectives. They created targeted campaigns with compelling imagery and used lookalike audiences to reach new users. This approach achieved a 5.73% click-through rate on lead ads and an average cost per click of just 18p over six months for their ongoing traffic campaigns.

Baker Estates