Case Study: Aston Marina boosts bookings and event enquiries with MMS social advertising

Aston Marina boosts LinkedIn CTR to 2.07% with MMS

Aston Marina, a wedding and events venue, sought to increase awareness and bookings for its various offerings, including its restaurant, public events, and wedding services. They partnered with the vendor MMS to implement a targeted social media advertising strategy.

MMS deployed a tactical mix of Meta and LinkedIn ads, utilizing detailed targeting to reach specific local and demographic audiences for each service. The campaign used tailored creatives and clear calls-to-action that directed users to booking pages. This strategy delivered strong results for Aston Marina, including a 6.02% click-through rate (CTR) for events ads and a 3.29% CTR for weddings ads, significantly boosting their online bookings.

Aston Marina