Case Study: Aston Marina boosts wedding showcase attendance with MMS digital strategy

Aston Marina boosts goal completions by 97.37% with MMS

Aston Marina, a wedding venue, approached MMS Marketing to help promote an upcoming wedding showcase event. Their challenge was to effectively reach their target audience online and drive attendance for this open day in a crowded digital market.

MMS Marketing implemented a digital advertising strategy utilizing Facebook and Google Ads. They created targeted social ads with compelling imagery and lead generation forms, alongside a paid search campaign on the Google Display Network. The results were significant, with showcase attendance more than doubling from previous events. The campaign also drove a 97.37% increase in website goal completions and achieved strong metrics, including a 6.07% click conversion rate on Google Ads. Following this success, Aston Marina hired MMS Marketing for long-term digital advertising support.

Aston Marina