Case Study: Samoa Tourism Authority achieves global tourism awareness with MMGY Global

Samoa Tourism Authority reaches 1 million consumers with MMGY Global

The Samoa Tourism Authority, an under-the-radar long-haul destination, faced the challenge of generating brand awareness and driving leads, inquiries, and bookings. The vendor MMGY Global, through its Myriad Marketing division, provided integrated marketing services including trade relations, PR, and media planning to address this.

MMGY Global's solution involved coordinating a high-profile media visit with Islands magazine. This action resulted in Samoa being featured on the magazine's cover and website, achieving a combined exposure of over one million consumers and a PR value surpassing $1.2 million. Furthermore, MMGY Global's targeted trade efforts successfully led two major wholesalers to add stand-alone Samoa packages to their portfolios.

Samoa Tourism Authority