Case Study: Myriad builds North America awareness for Nicaragua with MMGY Global

Myriad generates 5,000 new travel agent leads in 5 months with MMGY Global

The customer, Myriad, faced the challenge of building awareness for Nicaragua as an up-and-coming tourism destination in North America. As the destination's agency of record, their priority for vendor MMGY Global was to strategically grow their travel trade databases to create a solid platform for marketing.

MMGY Global implemented a solution focused on strategic trade partnerships, targeted press trips, and direct media outreach. This approach generated over 5,000 new travel agent leads and saw a 400% spike in webinar engagement. The vendor's efforts also secured significant media coverage in top-tier outlets, successfully raising awareness for the destination.

Myriad