Case Study: Taiwan Tourism Board boosts awareness and earns millions of impressions with MMGY Global and Myriad

Myriad drives 2M impressions for Taiwan Tourism Board with MMGY Global

The customer, Myriad, faced the challenge of boosting awareness of Taiwan as a destination for Canadian audiences through PR, marketing, and event planning. The vendor, MMGY Global, was tasked with creating a buzzworthy event to increase conversation and engagement around the "heart of Asia."

MMGY Global's solution was the #TaiwanNowBoarding event, which encouraged media attendees to arrive with luggage for a chance to win a trip to Taiwan. This campaign generated 2 million impressions, drove over 7 million website visitors, and achieved a social media reach of 600,000. The vendor's successful initiative resulted in a total media value of nearly $11 million and was expanded to more cities the following year.

Myriad