Case Study: Macao Government Tourism Office wins gold for experiential marketing with MMGY Global

Macao Government Tourism Office wins Gold with MMGY Global, reaching 24 million viewers

The Macao Government Tourism Office worked with MMGY Global on a marketing initiative to promote Macao as a travel destination. Their challenge was to creatively increase awareness and put Macao top of mind for both consumers and trade members in a competitive market.

MMGY Global implemented an experiential solution with a custom food truck that traveled throughout Los Angeles County. The activation served local Macanese cuisine and featured cultural performances. This integrated campaign, which included paid television and earned PR, resulted in significant measurable impact: the televised broadcast reached 24 million viewers and the event generated 1.5 million impressions. The campaign was also awarded the Grand Award Winner for marketing by the 2019 PATA Gold Awards.

Macao Government Tourism Office