Case Study: Macao Government Tourism Office boosts U.S. awareness and visitation with MMGY Global's Art Macao launch campaign

Macao Government Tourism Office drives 45.2M media impressions with MMGY Global

The Macao Government Tourism Office, a government tourism office, faced the challenge of shifting the perception of Macao from a gambling destination to a culturally rich one. They engaged vendor MMGY Global to promote its cultural assets and highlight its heritage to North American travelers.

MMGY Global implemented an integrated marketing campaign to launch the Art Macao event in the U.S. Their solution included a press trip, PR program, digital marketing, an influencer event, and a partnership with Expedia. The campaign far surpassed all goals, delivering over 45 million earned media impressions, 5.97 million advertising impressions, and resulting in 570 new passengers to Macao. MMGY Global's work also earned the 2020 eTSY Award for Best Content Marketing Campaign.

Macao Government Tourism Office