Case Study: Kenya Tourism Board boosts sweepstakes entries and passenger bookings with MMGY Global

Kenya Tourism Board drives 46,000 sweepstakes entries in 4 weeks with MMGY Global

The Kenya Tourism Board approached MMGY Global's Myriad Marketing with the challenge of developing a campaign to generate over 14 million media impressions and a database of 20,000 consumers, integrating digital content, video, and social media.

MMGY Global implemented a multipronged campaign in partnership with Lonely Planet and tour operator Gate1. The solution included a feature article, digital banners, a Facebook sweepstakes, and a print ad. MMGY Global exceeded its target by generating 46,000 sweepstakes entries and booking 189 passengers to Kenya within the four-week campaign period.

Kenya Tourism Board