Case Study: Dominica Rebuilds Tourism After Hurricane Maria with MMGY Global

Dominica earns top-level coverage in 2017 and 2018 with MMGY Global

The Commonwealth of Dominica, known as "The Nature Island," faced a devastating challenge to its tourism industry after being hit by Hurricane Maria. The disaster rendered popular attractions inaccessible and created a global perception of destruction. The destination's marketing agency, MMGY Global, was tasked with shifting the narrative from crisis to recovery through public relations and social media services.

MMGY Global pivoted from its standard promotional work to manage crisis communications and execute a strategic campaign. The solution focused on reshaping public perception to encourage travelers to return as the island reopened. The efforts by MMGY Global resulted in significant top-tier media coverage in outlets including The New York Times, Los Angeles Times, and Bloomberg, successfully sharing a new story of the island's resilience and recovery.

Dominica