Case Study: the Italian National Tourist Board engages 200+ luxury travel advisors with MMGY Global

Bermuda Tourism Authority boosts travel advisor turnout 76% with MMGY Global

The Bermuda Tourism Authority faced the challenge of engaging seasoned travel advisors for a destination that was already well-known and top-selling. To overcome this, they engaged MMGY Global to create a two-day luxury-focused travel trade summit with a compressed lead time.

MMGY Global implemented a multi-faceted event featuring B2B marketplaces, seminars, and Italian-themed entertainment. The solution successfully generated significant excitement, with 352 total registrations—76% more than projected—and brought together 200 advisors with 125 Italian suppliers. The vendor successfully communicated the destination's modern luxury messaging and provided advisors with valuable local insights.

Bermuda Tourism Authority