Case Study: Robert Abbey Lighting achieves zero-downtime Shopify Plus migration with MLveda

Robert Abbey, Inc migrates 35,000+ SKUs to Shopify Plus with MLveda

Robert Abbey, Inc., a premium lighting brand, faced significant challenges with its legacy ecommerce platform, which could not support its complex B2B operations, a catalog of over 35,000 SKUs, or a product with more than 5,000 variants. The company needed a zero-downtime migration to a new platform that could better express its brand and handle its wholesale customer relationships without disrupting business. MLveda was selected to lead this strategic replatforming initiative.

MLveda implemented a solution on Shopify Plus, developing a custom architecture to manage the high number of product variants and a dynamic lamp builder tool. The migration was executed with zero downtime, successfully moving all products, customers, and historical orders. The new platform provided a scalable foundation that improved the customer experience and operational efficiency, with benchmark data suggesting potential for significant uplifts in conversion rates and order value.

Robert Abbey, Inc