Case Study: William & Mary Athletics increases site traffic and donations with MLive Media Group

William & Mary Athletics boosts site users by 21% with MLive Media Group

MLive Media Group partnered with William & Mary Athletics, a university that needed a campaigning strategy to drive financial gifts. The challenge was to build awareness and draw attention ahead of a one-day giving event to attract more alumni to participate and donate.

The solution involved a long runway of branding impressions and strategic campaigning tactics. As a result, MLive Media Group increased users to the site by 21% and raised the number of donations received by 27%, achieving the client's goals for the event.

William & Mary Athletics