Case Study: Tideline Ocean Resort and Spa boosts brand awareness and direct bookings with MLive Media Group

Tideline Ocean Resort and Spa reduces OTA dependence with MLive Media Group

MLive Media Group was engaged by Tideline Ocean Resort and Spa, a chic boutique hotel in West Palm Beach, which faced a significant marketing challenge. Following a change in ownership and a deflagging from a franchise, the resort was left without a brand identity, creative assets, or a functional website. This forced them to rely heavily on online travel agents for bookings, sacrificing margin and making their marketing ROI impossible to trace.

The solution implemented by MLive Media Group began with a market analysis and an on-site creative shoot to capture new video and photo assets. They then produced a comprehensive new website and launched a campaign to increase brand awareness and direct site visits. The strategy successfully generated the creative assets needed to tell the resort's story. MLive Media Group reported that they not only met but significantly exceeded the client's initial goal, resulting in a direct reduction of third-party bookings.

Tideline Ocean Resort and Spa