Case Study: The Committee to Elect Sheldon Neeley drives strong ad engagement in Flint mayoral race with MLive Media Group

The Committee to Elect Sheldon Neeley reaches 77% completion with MLive Media Group

The Committee to Elect Sheldon Neeley faced the challenge of running a successful mayoral re-election campaign in Flint, Michigan against a well-funded incumbent. They engaged vendor MLive Media Group to provide effective media services and advertising solutions, including Over the Top (OTT) streaming commercial advertising, to reach voters.

MLive Media Group implemented a multi-faceted digital strategy that included Social Display, Premium Print Ad positions, Display Impressions, and OTT. The solution delivered unprecedented engagement, with Display Impressions achieving a 0.51% click-through rate and Social Display posts reaching a 1.9% CTR. The most impactful results came from OTT, where 87% of the audience watched ads to the 50% mark and 77% watched to 100% completion. MLive Media Group's tactics successfully helped the candidate connect with the audience at a significant scale.