Case Study: The College of William & Mary boosts basketball attendance with MLive Media Group

The College of William & Mary triples men’s basketball attendance and quadruples women’s attendance with MLive Media Group

The College of William & Mary sought assistance from MLive Media Group to improve ticket sales and increase attendance for its men's and women's basketball seasons. The challenge was to boost engagement with both students and alumni while raising awareness of special student ticket pricing.

MLive Media Group implemented a layered social campaign using geo-fencing tactics to target students on campus with specific pricing messages. They also used list-matching and social media targeting to reach alumni near the campus and broader audiences interested in basketball. The campaign achieved record attendance for the university, tripling the men's basketball audience and quadrupling the women's audience year-over-year.

The College of William & Mary