Case Study: Spring Arbor University achieves dramatic online conversion growth with MLive Media Group's free search audit

Spring Arbor University boosts conversions 207% with MLive Media Group

Spring Arbor University, a faith-based institution in the Midwest, sought to bolster its student recruitment campaigns with a more strategic approach. To improve its search marketing performance, the university received a free search audit from vendor MLive Media Group.

MLive Media Group's audit provided an objective analysis of the university's search campaign, leading to a reconstructed strategy. This data-driven solution yielded dramatic results, including a 207% increase in online conversions and a 31% decrease in cost per click. The click-through rate also jumped to 9.07%, nearly triple the education industry benchmark.

Spring Arbor University