Case Study: ShineWater builds brand awareness and generates leads with MLive Media Group

ShineWater generates 2,047 sweepstakes entries with MLive Media Group

The beverage brand ShineWater, based in Bay City, Michigan, sought to build brand traction ahead of its launch in Kroger stores. To meet this challenge, they partnered with vendor MLive Media Group on a marketing campaign that utilized a sweepstakes.

MLive Media Group implemented a multi-faceted solution that included the sweepstakes, a podcast for National Hydration Day, a billboard display, and a sponsored content article. This campaign generated 315,151 impressions and 125,000 emails, resulting in 2,047 sweepstakes entries. Most notably, it successfully generated 1,164 leads as 57% of entrants opted in to hear from ShineWater in the future.

ShineWater