Case Study: Rick’s Custom Fencing & Decking drives one-third of site traffic with MLive Media Group’s premium display auto-bid solution

Rick’s Custom Fencing & Decking drives 13,688 active users with MLive Media Group

MLive Media Group partnered with Rick’s Custom Fencing & Decking, a regional leader in outdoor structures, to address its challenge of prioritizing efficient customer acquisition and cost-effective brand reach as it prepared to scale into new markets. The company needed a digital performance channel capable of reaching large audience volumes while driving measurable, high-quality traffic to its site.

The solution implemented by MLive Media Group was an Auto Bid display campaign that used automated bidding to evaluate every impression in real-time, prioritizing engaged users and high-value placements. This approach delivered significant results, generating over 13,000 active users and accounting for one-third of all sitewide traffic. The campaign proved to be a highly efficient driver of ROI and audience growth.

Rick’s Custom Fencing & Decking