Case Study: Partner Dealer Doubles VDP Views with MLive Media Group's Dynamic Search Campaign

Partner Dealer doubles VDP views with MLive Media Group, boosting site users 45%

MLive Media Group partnered with a car dealership that was underperforming the overall market, which was up 5.8% while the dealer was only up just over 1%. The challenge was to boost sales, as the majority of their sales were highly concentrated within 11 specific zip codes.

The solution implemented was a dynamic search campaign powered by MLive Media Group's proprietary VIN360 technology. This data-driven approach matched ready-to-buy shoppers with relevant vehicle detail pages (VDPs) in real time. The results were immediate: site users grew by 45%, new users grew by 50%, and session duration increased by 12.8%. Most significantly, the average number of cars sold per day doubled from 2.5 to 5 within the first week of the campaign.

Partner Dealer