Case Study: Nature’s ReLeaf boosts cannabis audience response with frequency models from MLive Media Group

Nature’s ReLeaf boosts retargeting response up to 1.10% with MLive Media Group

MLive Media Group worked with Nature’s ReLeaf, a cannabis dispensary chain with a focus on health and wellness, to address the challenge of standing out in Michigan's rapidly growing and highly competitive market. The client needed to generate a steady stream of digital marketing that effectively reached its exact audience to support its expansion.

The solution implemented by MLive Media Group involved using frequency models and remessaging tactics within a digital display campaign. This approach repetitively targeted audiences, particularly those who had previously shown interest. The results showed a significant lift in consumer response, with retargeting efforts consistently outperforming initial geo-fenced ads across all three locations. MLive Media Group demonstrated that strategic frequency models successfully drove higher engagement for the dispensary.

Nature’s ReLeaf