Case Study: Munising achieves 9.28% CTR and 273 hours of brand exposure with MLive Media Group push notifications

Munising achieves 9.28% CTR and 273 hours of exposure with MLive Media Group

Munising, a customer of MLive Media Group, sought to effectively engage its audience and drive results through digital marketing. They utilized MLive's geo-targeted mobile push notification ad service to reach users based on their physical location.

MLive Media Group implemented a campaign using push notifications that could be sent to devices whether they were awake or sleeping. This solution delivered impressive results for Munising, including a click-through rate of 9.28% from 1,315 impressions, which generated 122 clicks and resulted in 273 hours of total brand exposure.

Munising