Case Study: Michigan State University boosts qualified applications and achieves 70% enrollment with MLive Media Group

Michigan State University boosts enrollment to 70% with MLive Media Group

Michigan State University's Master of Marketing Research program needed to attract a higher number and quality of applicants who were older and already working in relevant fields. The challenge was to reach this specific audience earlier in the recruitment cycle to allow sufficient time for inquiries and enrollment. MLive Media Group was engaged to help address this challenge.

MLive Media Group implemented a solution using a mix of tactics including social media, display advertising, and search engine marketing with advanced audience targeting. The campaign resulted in 57% of candidates who started an application completing it, with 92% of those applicants being admitted and 70% ultimately enrolling. The vendor's strategy also significantly increased web traffic to key pages, including a 136% growth in out-of-state domestic traffic during peak application months.

Michigan State University