Case Study: Mackinac Island Tourism boosts room revenue and web traffic with MLive Media Group

Mackinac Island Tourism grows room revenue 56% with MLive Media Group

Mackinac Island Tourism, the customer, faced the challenge of increasing total room revenue and expanding the short peak tourism season for their island destination. They partnered with vendor MLive Media Group, their Agency of Record, which employed a comprehensive digital strategy including paid search, SEO, display advertising, social media, and web development to address this.

MLive Media Group's solution involved deep data analysis to target national audiences and optimize booking conversions, supported by a closely collaborative partnership. The results were significant, with a 56% growth in room revenue since 2011 and a 28% increase in web traffic since 2014. The campaign successfully expanded the peak season and increased visibility from 45 out of 50 states.

Mackinac Island Tourism