Case Study: Mackinac Island Tourism boosts conversions and room revenue with MLive Media Group

Mackinac Island Tourism boosts conversions 32.07% with MLive Media Group

Mackinac Island Tourism sought to increase island room revenue and extend its peak travel season through more effective digital marketing. To address this challenge, they partnered with vendor MLive Media Group, which employed a comprehensive suite of services including Paid Search with Performance Max, targeted display, content marketing, and paid social media.

MLive Media Group implemented a data-driven, omni-channel strategy focused on engaging target audiences year-round. This solution, featuring close collaboration and continuous optimization, delivered significant results for Mackinac Island Tourism. Measurable impacts included a 32% increase in conversions, an 82.5% rise in clicks, and a 38% decrease in cost-per-click, contributing to overall room revenue growth of more than 30% over the campaign period.

Mackinac Island Tourism