MLive Media Group
58 Case Studies
Case Study: Leukemia & Lymphoma Society – Michigan/Indiana raises $458,927 with MLive Media Group
A MLive Media Group Case Study
Leukemia & Lymphoma Society – Michigan/Indiana raises $458,927 with MLive
The Leukemia & Lymphoma Society – Michigan/Indiana sought to drive awareness and increase fundraising for its Light The Night event in Detroit. The organization partnered with vendor MLive Media Group for its media and marketing support to achieve these goals.
MLive implemented a comprehensive campaign utilizing tactics including digital display ads, sponsored content, social media, and traditional broadcast media. This solution resulted in a record-breaking event that raised $458,927 for the nonprofit. The customer reported that their audience reach was bigger than ever, directly crediting MLive's targeted efforts for the successful outcome.
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