Case Study: Legacy Village drives traffic and grows leads with MLive Media Group

Legacy Village drives traffic through 2020 with MLive Media Group

Legacy Village, a premiere shopping and dining district in Lyndhurst, Ohio, partnered with MLive Media Group to maintain awareness and drive traffic for its businesses in a competitive marketplace. Their challenge was to effectively market the collective interests of the district, moving from promoting experiences to gift card promotions as Q4 approached, while also refreshing their tactics for lead generation.

MLive Media Group implemented a layered digital strategy including always-on branding with digital display and video, episodic campaigns for events, and a new sweepstakes product for lead generation. This solution allowed Legacy Village to remain connected with its current audience while attracting new visitors and growing its marketable email list, reaping rewards for all their brands throughout the unique challenges of 2020.

Legacy Village