Case Study: Kadant Solutions achieves entry into three targeted production mills with precision targeting from MLive Media Group

Kadant Solutions gains entry into 3 production mills in 18 months with MLive Media Group

MLive Media Group partnered with Kadant Solutions, a company that develops products to improve process performance for various industries. Kadant's specific challenge was to gain access and audience with key decision-makers at large cereal manufacturing companies to promote their VeriLite™ roll cleaning assemblies, a task their sales team had struggled with via cold calling.

The solution implemented by MLive Media Group was a multi-faceted precision targeting campaign. This included geofenced mobile display ads delivered to specific manufacturing plant locations and a coordinated LinkedIn campaign targeting relevant job titles. The campaign drove traffic to a custom landing page with product content. This strategy resulted in Kadant Solutions gaining entry into three previously inaccessible production mills within 18 months, with each mill submitting a lead that led to a quote or order. The campaign delivered over 730,000 mobile impressions, increased relevant pageviews on Kadant's website by 275%, and provided a significant return on investment, as the purchase of a single unit covered the campaign's annual cost.

Kadant Solutions