Case Study: Hackley Community Care boosts vaccination awareness engagement with MLive Media Group

Hackley Community Care boosts engagement 27% with MLive Media Group

Hackley Community Care, a healthcare provider, faced the challenge of promoting COVID-19 vaccination awareness to its audience amidst significant fatigue and controversy surrounding the topic. They partnered with vendor MLive Media Group to develop a comfortable yet effective digital campaign that would reach people during their daily internet consumption.

MLive Media Group implemented a multi-faceted solution using In-Story Video, Over-the-Top (OTT) streaming, and Spotify ad placements. This strategy drove a 38% increase in pageviews to the client's COVID-19 information page and grew overall audience engagement by 27% over a three-month period, demonstrating the campaign's successful impact.

Hackley Community Care