Case Study: Geauga Park District achieves strong reach and engagement with MLive Media Group

Geauga Park District drives 1.6M impressions and 1.45% CTR with MLive Media Group

Geauga Park District, an Ohio county park system, faced the marketing challenge of educating residents about its parks and services, encouraging community engagement and land use, and inspiring the next generation of nature stewards. They partnered with vendor MLive Media Group on a digital marketing campaign to address these goals.

MLive Media Group executed a multi-phase, omni-channel campaign utilizing Facebook, YouTube, OTT, and display advertising. The solution delivered nearly 1.6 million impressions to county residents, with paid social ads achieving a 1.45% click-through rate and YouTube videos seeing a 67.5% completion rate. The client praised MLive Media Group for the campaign's strong results and exceptionally clear, actionable reporting.

Geauga Park District