Case Study: Food Bank of Eastern Michigan increases donations 23% with MLive Media Group

Food Bank of Eastern Michigan boosts donations 23% with MLive Media Group

The Food Bank of Eastern Michigan, which serves 22 counties, faced the challenge of a dramatic increase in demand for its services due to COVID-19. Their previous advertising efforts were limited to a seasonal holiday campaign. MLive Media Group provided a matching grant program that enabled an expanded marketing approach.

MLive's solution included a comprehensive awareness campaign featuring sponsor content, social display ads, and videos. This effort successfully built brand recognition ahead of the donation drive. As a result, the Food Bank of Eastern Michigan raised just under $47,000, a 23% increase from the previous year's total of approximately $38,000, allowing them to serve a historic number of people in need.

Food Bank of Eastern Michigan