Case Study: East Michigan Dealer Group grows share with geo-targeting from MLive Media Group

East Michigan Dealer Group grows site users 39% with MLive Media Group

The East Michigan Dealer Group, an automotive retailer, sought to grow its market share in a highly competitive environment. To address this challenge, they partnered with MLive Media Group, which implemented a strategic, multi-channel geo-targeting campaign.

MLive Media Group analyzed the dealer's sales data to identify key geographic areas and then executed a targeted campaign. This solution successfully expanded the dealer's reach from 14 to 19 zip codes. The campaign delivered significant results, including a 39% increase in users, a 42% increase in new users, and a 47% increase in website sessions, demonstrating MLive Media Group's effective strategy.