Case Study: DaySmart refreshes brand identity with MLive Media Group

DaySmart refreshes brand for 2 products with MLive Media Group

DaySmart, a software company offering point of sale and CRM solutions, needed to better understand its customers and refresh its outdated branding to compete effectively. Their old logos did not reflect their client base or technology-driven products. They secured MLive Media Group to develop branding solutions for their 123Pet and Salon Iris brands.

MLive Media Group developed new brand personalities by incorporating extensive discovery research and feedback from the entire DaySmart marketing team. They implemented new logos and identities built to speak authentically to each brand's specific audience. Following this, MLive expanded the work into a new site experience, which immediately generated brand momentum.

DaySmart