Case Study: Amigo Mobility International builds brand awareness for Michigan-made mobility carts with MLive Media Group

Amigo Mobility International boosts website and brand engagement in a few months with MLive Media Group

Amigo Mobility International, a 52-year-old Michigan manufacturer, faced the challenge of introducing its new line of industrial material handling carts to facility purchase influencers in its local region. The company partnered with vendor MLive Media Group to create a brand awareness campaign that would promote both its new products and its established "Michigan Made" legacy.

MLive Media Group implemented a high-impact storytelling campaign for Amigo Mobility International using digital display, sponsored content, billboards, and in-story video. The sponsored content, crafted by journalists and served on MLive.com, leveraged the site's halo effect to build trust. Video was a key component, capitalizing on its high conversion rates. Within a few months, the campaign successfully increased website and brand engagement for the client.

Amigo Mobility International