Case Study: American Planning Association boosts audience engagement with MLive Media Group experiential marketing

American Planning Association drives 106 registrations with MLive Media Group

The American Planning Association sought to elevate its reach and positively influence the perception of city planners among key decision-makers. They partnered with MLive Media Group to execute an experiential marketing event that would connect them directly with policymakers, elected officials, and community influencers.

MLive Media Group orchestrated a custom event called "It Takes a Planner," leveraging their brand recognition and trusted journalism to secure high-profile speakers and drive attendance. The results significantly exceeded goals, achieving 106 registrations (140% of the goal) with an 81% attendance rate. Notably, 26% of attendees were policymakers, including 11 council members, 7 mayors, and 5 state representatives.

American Planning Association