Case Study: a public, 4-year institution achieves 6% higher degree completions with MLive Media Group

a public, 4-year institution boosts degree completions 5.9% with MLive Media Group

The customer, a public 4-year institution, was challenged by low brand awareness and high withdrawal rates among working adult students, which resulted in fewer degree completions. A survey revealed 54% of potential students within a 200-mile radius were unaware of the institution. MLive Media Group was engaged to help increase awareness, enrollment, and retention.

MLive Media Group implemented a digital strategy focusing on geographic and interest-based targeting, including online class promotion, program-specific messaging, and high-frequency re-targeting ads. This solution successfully increased university degree completions by 5.9% and grew graduate program enrollment by 30.7% in 2018. Re-targeting ads specifically resulted in an 83% growth in admits for the institution.