Case Study: a mid-size Michigan university grows out-of-state student applications with MLive Media Group

a mid-size Michigan university boosts Illinois traffic 28% with MLive Media Group

The customer, an anonymous mid-size Michigan university, faced a challenge with diminishing returns from its traditional student recruitment areas. To diversify its incoming student body, the university partnered with MLive Media Group to target new geographic markets for prospective students.

MLive Media Group implemented a tactical, omni-channel campaign that shifted the university's budget to focus on these new target areas. This strategy successfully increased out-of-state traffic, including a 28% rise from Illinois and a 15% rise from Ohio. The vendor's efforts resulted in a commensurate overall growth of applying students from these new regions, effectively meeting the university's recruitment goals.