Case Study: a major healthcare insurance company generates 474 leads with MLive Media Group

a major healthcare insurance company acquires 474 leads with MLive Media Group

The customer, a major healthcare insurance company, wanted to generate more qualified business leads and grow its market share by positioning its team as trusted experts. To meet this challenge, the company partnered with MLive Media Group for an event sponsorship of cleveland.com's Guide to Medicare event.

MLive Media Group implemented a high-impact, 7-week campaign centered around the event sponsorship. The solution successfully generated 474 warm and qualified leads at an average cost of $23 per lead, a significant reduction from the healthcare industry average of $162. This allowed MLive Media Group's client to greatly increase both marketplace awareness and its pipeline of potential customers.