Case Study: 4Front Credit Union improves search performance and transparent reporting with MLive Media Group

4Front Credit Union boosts engaged sessions 95.57% with MLive Media Group

4Front Credit Union, a growing financial institution in Michigan, faced challenges with managing multiple marketing vendors, fractured budget allocation, and a lack of transparent reporting. They partnered with MLive Media Group for a complimentary search audit to better understand their campaign performance and streamline their efforts.

MLive Media Group's search audit identified key issues, including misconfigured conversion tracking in GA4. Their team implemented solutions that led to significant results with the same budget, including a 39.9% decrease in unqualified traffic and a 36.9% increase in conversions. The vendor also provided streamlined, all-in-one reporting, which allowed 4Front Credit Union to operate more strategically.

4Front Credit Union